Sunrise Beach's housing stock is oriented to the lake. Waterfront homes line the shoreline, while non-lakefront properties sit on the village's inland lots, often within walking distance of boat ramps and parks. The elongated layout creates a high proportion of waterfront parcels. Homes range from modest lake cottages and manufactured homes to larger contemporary residences, reflecting the community's mix of retirees, second-home owners, and full-time residents. The market is recreational and residential rather than commercial.

Sunrise Beach is a single lakefront community organized along its north-south strip of shoreline. Waterfront lots front Lake LBJ directly, while interior streets serve the remainder of the village. Public parks with boat ramps, picnic areas, and swimming spots are scattered along the lake, giving non-waterfront residents shared access to the water. The village's linear, lake-oriented layout gives it a cohesive character distinct from a traditional grid town.

Life in Sunrise Beach revolves around the lake. Boating, fishing, swimming, and lakeside relaxation define daily rhythms, supported by Lake LBJ's constant water level and the village's public ramps and parks. The community is largely residential, with many retirees and seasonal residents, and the pace is quiet and unhurried. Marble Falls and Llano provide nearby shopping and dining, while Austin is within reach for larger amenities. It is a relaxed, water-centered Hill Country lifestyle.

Sunrise Beach is served by the Llano Independent School District, which educates students from the village and the surrounding Llano County area. The district operates campuses in nearby Llano, and school activities and athletics draw participation from across the county. The village's largely retirement-oriented population means school enrollment is modest, with students traveling to district campuses in the county seat.

Sunrise Beach is reached via Texas State Highway 71, which runs along the south side of the Highland Lakes and connects the area to Llano to the northwest and Marble Falls to the southeast. From Marble Falls, highways lead to Austin and the rest of the Hill Country. Personal vehicles are essential, and the village has no fixed-route transit. The elongated shoreline community is oriented around local roads that descend to the lake.

Lake LBJ is the centerpiece of recreation in Sunrise Beach, with constant-level waters supporting year-round boating, fishing, and swimming. The village maintains public parks with boat ramps, picnic areas, and swimming spots along the shore. The broader Highland Lakes chain — including Lake Buchanan and Inks Lake — adds fishing, paddling, and state-park recreation nearby, and the Hill Country's golf courses and scenic drives are within easy reach.